Helped achieve $1M in revenue

About

Toolr aims to transform the way 80% of the global workforce works. These workers are known as "deskless," because they don't perform their work from behind a desk, they're in the field. Toolr makes it easy for companies that suffer from outdated and manual processes to easily collect data and report on their workforce.

  • Toolr is downloaded by nearly 1,000 new businesses a month


  • They have over 1,100 active paying customers


  • Since undergoing the pricing strategy and product updates from the Launchpad Program, Toolr has hit a $1M revenue milestone, and hired three more exceptional leaders and employees.

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Challenge

Toolr needed to increase its cashflow to be able to keep the lights on. The company wasn't growing and could barely afford a single developer.

  • Toolr only had one plan to offer customers, $10/mo


  • They didn't have a strong App Store Optimization strategy, but were leveraging the App Store as the sole marketing channel.


  • There wasn't a mechanism to survey customers and gather feedback.

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Solution
  • Survey customers to gain insight into what they valued relative to Toolr


  • Changed the business model and added another price tier


  • Optimized marketing to increase free-trial traffic to take advantage of the new insights

Services

Pricing Strategy, Design, Web Development, Mobile Development

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Outcome

Toolr was able to increase the revenue of their app by 512% to achieve over $41K in MRR, grow their team, and hit the $1M in revenue milestone.

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